Over fifty years ago, Lewis Powell wrote a memo for the U.S. Chamber of Commerce outlining the importance of political power for business leaders. Through time, we understand the political power of business leaders, and now CEO activism is a modern take on it. We need a modern-day Powell memo to inspire more business leaders to take on issues of social and environmental importance. It is a new day for stakeholder capitalism.

CEO activism may be uncomfortable for many, yet it seems necessary when other institutions are weakened through dishonest rhetoric and actions. The future direction of CEO activism should focus on virtue ethics, reinforcing civic and business leadership.